Marketing & Branding
Supporting companies of all sizes strategize their marketing for impact, helping them reach new audiences, build influential campaigns, and create visually captivating brands. Whether it’s your organic socials, website, newsletter, or a complete branding overhaul, my years of experience in marketing and branding will help you step up your content game to go from brand awareness all the way to brand loyalty.
All-in on strategy
The above is just about my two most recent jobs! Here’s a few more: As a brand associate at Proudamore, I worked closely with the founder to launch a social media strategy for our company, managing it end-to-end. At Finding Founders, I was the founding design and social team lead, defining the brand voice and content pillars for the organization. At TestingMom, I reinvigorated both the social media strategy and the SEO strategy, implementing processes for both that helped to stand-up entire teams of writers and content creators. During a consulting project for System of Systems Thinkers, I was tasked with giving content strategy recommendations for their two person team, focusing on low-lift but high-impact work that would drive engagement to their workshops. I performed a content audit, creating a detailed report of what had worked and hadn’t worked. Then, I submitted a content strategy recommendation that included content pillars, user personas, potential partnerships, and even a rough a six month content calendar for them focused on their deep catalogue of webinar videos and articles.
Strategy for social media, newsletters, client communications, and more.
While I’m a writer by trade, part of being a successful writer—and content creator in general—is knowing how and when people want to interact with your content. This is partly taste and creativity, but a truly excellent content manager knows how to boil content strategy down to a science, carefully tracking analytics and trends to get a full understanding of how audiences respond to copy, creative, and campaigns as a whole. In my eight years of experience in marketing and branding, I’ve taken the lead on numerous strategies from social to newsletters, helping companies build their digital brand through meticulous planning and execution.
At Stack Overflow, I not only manage our social media calendar, but our Overflow newsletter and podcast post-production as well. On social, I lead copywriting and strategy across LinkedIn, X, Threads, and Facebook, and developed a new strategy for re-engage our Instagram audience. I am lead for our Overflow newsletter—which goes out to over 2 million readers a month—where I curate our content for our specific developer audience. In my time, I’ve revamped the process for writing intros, tested a strategic redesign to help increase readers on our blog, and supported Sales on ad placement. For the Stack Overflow Podcast, I run point on all things post-production, from editing, show notes, and publication. This work means I have to keep a finger on the pulse of what’s happening at our company and the larger industry space, making sure our audio content continues to be where technologists go for news and knowledge. As the lead on all three of these marketing channel, I’m able to strategize our content so it works in tandem, bolstering each channel with the work I do in the other. And of course, none of this would be possible if I wasn’t also the lead on analytics and reporting for our team, tracking trends in our readership and engagement to help strengthen our campaign strategies month over month, as well as performing a full content audit of our YouTube and Instagram in 2025.
One of my biggest projects at Stack has been the content architecture redesign. With over 1,500 tags on our blog—with hundreds of them with only one or two blogs attached—I’ve taken on the endeavor of reorganizing, cataloguing, and defining best practices for our content architecture, with a specific focus on understanding trends and themes in our successful content, as well as refocusing our blog content strategy on current business initiatives.
As Ei’s content manager, I managed all of our marketing from social to email to ads. I ran our social media strategy from front to back, creating an annual content calendar that fleshed out our campaigns for the year. In conjunction with this, I managed our weekly newsletter, Wednesday Words, which went out to ~7,000 subscribers, as well as our client communications via our monthly From the Desk email series. But besides just leading these endeavors, I also tracked them, implementing reporting processes for the first time at the company that allowed me to refine and adjust our annual content calendar based on KPIs. While at Ei, our Wednesday Words newsletter reached upwards of a 44% open rate, something made possible through my efforts to define our audience and design our content around them.
And a few more things to add about content strategy…
A pretty picture!
Social creative, branding, and website design.
They say a pictures worth a thousand words, and that sure is nice when you’re a writer. As an experience marketing professional who was often asked to wear multiple hats in my roles, I’ve spent much of my career creating engaging and cohesive visual branding for companies, including social media creative, website design, sales collateral, and product design.
At Ei, I led major brand refreshes and redesigns that included overhauls of our websites on Craft and WordPress, as well as managing social design for both the Ei and Experience Lab social channels. I also co-led a product redesign of all of our workshop decks, helping to create and implement brand guidelines that were both visually engaging and efficient for non-designers to use in future product design.
As the design lead at the Finding Founders podcast, I was pivotal in crafting the visual branding for the project, including designing the logo and podcast cover art. I managed a team of designers and copywriters to create social content for Instagram, LinkedIn, Twitter, and Facebook, ranging from videos to carousals using the brand guidelines I had created for the company.
While working at Proudamore, I created the entire visual branding and design identity for our social media, focused on a younger, trendier audience, and implemented it each day during my work as social media manager for the company. I also crafted the social design guidelines for TestingMom.com, which I used to execute on our seven-day social media schedule, and designed the website for my boutique production company, Coverage Gang Productions. At Civilla, I supported company initiatives as a designer, helping to create iconography, illustrations, and design templates.
During my consulting project for System of Systems Thinkers, I designed their website from the ground-up and created launch collateral for their upcoming six-month course.